What is a fractional CMO?

[Richard Leader]

You may already have a Marketing Manger or a Marketing Director, but to hire someone at CMO level, someone with 20 years marketing experience, is going to cost you an average of £100,000 in salary. 
That’s nearly £400 every working day, before all the additional costs of employment.

But how many days a month is that CMO really adding that level of value?
For many businesses, it’s better to employ that person just for a few days every month.

With a fractional CMO, you get all the accumulated experience and expertise but at a fraction of the cost.
We don’t demand holidays.
We don’t expect a bonus (though neither do we turn them down!).
We are still loyal.
We are still committed to your business.

As a fractional CMO, my role is to help you realise your business ambitions. 
Whether those ambitions are strategic or tactical, I’m happy to help.

A few examples of areas where I might help your business:

Strategic

• Setting the overall marketing strategy
• Creating or realigning your brand
• Developing your market positioning
• Designing and delivering the marketing plan
• Working with your product team to create a go-to-market road map
• Assisting with corporate presentations, including fundraise documents

Tactical

• Advising on campaigns and channel management
• Setting-up campaigns and infrastructure such as Google Ad accounts
• Restructuring the marketing team
• Recruiting the marketing department
• Selecting and managing agencies and suppliers
• Mentoring and coaching team members
• Departmental training

(This post was originally written for fractionalcmo.uk)