Ways to Subtly and Easily Enhance your Brand Identity by Getting Creative

[Karen Palmer]

This week we listened to Becky for the 10-minute slot informing us of ‘Ways to Subtly and Easily Enhance your Brand Identity by Getting Creative’ from Abstract Print & Design.

 

ICONS

• Icons can be used to separate different areas of your business whilst keeping a consistent brand
• A more visual way to represent your services
• Make it clear for your customers to understand what you offer
• Provides more personality for your brand
• Can update a brand instantly and can create a modern feel
• Another added element that your customers will recognise and remember you for
• ICONS CAN BE USED FOR MARKETING MATERIALS – they can add an extra design element that customers will be drawn to

AVATARS

• Avatars of you and your team can bring a personal touch to your brand
• They can help reinforce what service you offer – for example if you’re a in the trade industry you could be carrying tools
• They can make your business more approachable
• They can add an element of fun to encourage interaction between your business and your customers

INFOGRAPHICS

• An infographic could portray the way your business works or you explain your services
• They catch your customers eye – your customers are more likely to take in the information through a visual form instead of a paragraph of text
• They’re universal and can be used on printed marketing material as well as online
• Infographics can be used to reinforce a brand, simply because they are so visually appealing

GENERAL GRAPHICAL ELEMENTS

• Elements of the logo could be used faintly across the background to create something more visually eye-catching
• Something as simple as a dotted line under every title, arrows or having the website in a block down the bottom can help the customer recognise your brand instantly and draw them in before they’ve even read anything

FINALLY – BE CONSISTENT

• Find a style and stick to it, use the same fonts, use your colours, use your logo and carry it all out in the same tone of voice

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I this is something that you would like to explore in more detail then contact us at [e-mail] also, take a look on our website www.abstractprintanddesign.co.uk

Our next Yateley Networking meeting is on Wednesday 7^th June, for future dates go to www.yateleynetworking.co.uk