Steve Robinson's Page

Don't you just love passionate people?

Yesterday was the first meeting with a lovely lady supported by her husband on their start-up business.

From the moment we started talking, the passion she felt for the product she wants to sell was very evident and extremely infectious.

The couple described the origins and the inspiration for their new product. They…

A close friend mentioned that he was in a restaurant recently and was astonished at how poor the customer service had been - this was particularly disappointing as it was a good quality restaurant and still relatively new.

This comment coincided with another made to me by a friend who commented that she only ever seems to go to a restaurant 3 times - first to try it…

It's a great time to get gardening.

But I must confess, I'm not very good at it - but there are few things more enjoyable than seeing a plant you've put in the ground grow and flourish.

It's difficult not to draw significant parallels between gardening and running…

After presenting at a recent seminar, in the Q&A session, one person asked a great question; "How can I make sure that I can run a successful and reusable marketing campaign?"

These are the 5 elements that I shared that I consider essential for any campaign to stand a chance of success.

In my opinion, the 5 essential elements are:

1. Define your Market Dominating Position (MDP)
2. Create an effective sales offer
3. Avoid the…