Networking in Surrey

Clive Wilson
  • Male
  • Caterham
  • United Kingdom
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Clive Wilson's Page

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Clive Wilson posted a blog post

Are you selling what your customers are buying?

You’d think it would be obvious. It isn’t.Competition for new and repeat customers is relentless for any business, but particularly on the high street. It has never been more important to understand what your customers want to buy, as opposed to what you want to sell.It’s a simple enough concept to grasp, yet when we start a business, it seems to elude us completely as we get wrapped up in what we want to sell.In one of his many presentations, the late Steve Jobs explained why it’s so vital to…See More
Feb 4
Clive Wilson is now a member of Networking in Surrey
Jan 31

Profile Information

Business Name (the main name you trade under)
Clive Wilson Marketing
Type of Business
Marketing Consultancy
Tell Us About Your Business
I work with SMEs to solve a very common problem; how do they know if their marketing activities are working for them, not against them?

With more than twenty years' experience in marketing, from web technology to social media, email marketing, print and digital media, I carry out a detailed marketing audit, investigating every aspect of a company’s marketing activities across multiple platforms and channels.

A full audit will review their website, social media, paid advertising, email newsletters, articles, printed matter and brochures and internal/external documentation.

The results, compiled in a report, can be quite shocking and frequently include brand inconsistencies, website visual, technical and customer journey failures, poor or inconsistent messaging, misinformation, GDPR breaches and so on. 

A range of solutions is then provided to bring the marketing back on track.

===

I am also the founder of The Marketing Alliance.

There's always so much to talk about, and it's great to be back face-to-face networking again.
What Type Of Networking Events Are You Interested In?
Breakfasts, Conferences, Evening, Free, Informal, Lunch, Seminars, Workshops
Which Local Towns Are You Likely To 'Network' In?
Addlestone, Aldershot, Banstead, Camberley, Caterham, Chertsey, Cobham, Cranleigh, Croydon, Dorking, Egham, Epsom, Esher, Ewell, Farleigh, Farnham, Guildford, Horley, Kingston, Leatherhead, Oxted, Redhill, Reigate, Richmond, Shepperton, Staines, Walton-on-Thames, Weybridge, Whyteleafe, Woking
Business Website Address
http://www.clivewilson.com
Contact me: Main email (you may prefer to enter using 'AT' instead of @ - eg keith AT freelancecopy.co.uk) plus your business phone number - and any other Website or Blog URL
E: hello@clivewilson.com
W: https://clivewilson.com
Mobile: 07843 259166
Message Service: 020 8798 3824
Which online or offline business networking groups do you belong to? (Please type 'none' if you're new to networking)
Gatwick Diamond Business
London South East Chamber of Commerce
Surrey Chamber of Commerce
What's A Good Business Lead For You? (potential customers, and anyone else you would like to connect with)
My core business is providing thorough and detailed marketing audits.

This can be for a single website or across multiple external (website, social media, newsletters, printed marketing material, etc.) and internal channels (intranets, training documents, email signatures, etc.) to review messaging and brand consistencies across all channels, and functionality and customer journey on websites.

An ideal client for me is one who understands and has engaged in marketing previously, but it's probably a mess now and they need help understanding what's going wrong and how to get it back on track, and working for them.
How Did you Hear About Us?
Referral

Clive Wilson's Blog

Are you selling what your customers are buying?

Posted on February 3, 2022 at 17:16 0 Comments

You’d think it would be obvious. It isn’t.…



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At 19:45 on January 31, 2022, Keith Grover, NiS Founder said…

Hi Clive

Long time no see!

Thanks for joining us, and welcome to the Networking in Surrey community. I hope you find the site useful for planning your networking. 

Now that your profile is live, it would be great if you could take a moment to post your photo in place of the 'anonymous silhouette' provided by the software within 48 hours please!  

Best regards 
Keith

 
 
 

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